The via Marca Story
Loosely translated as 'Brand Direction' in Italian, via Marca was founded by Anne Ricci, a Marketing Capability specialist & passionate Brand Strategist. Her mission is to help businesses build brands that matter & marketing teams that thrive.
With a corporate career spanning almost 20 years, Anne worked on some of Australia’s most loved brands, building a strong track record of delivering business results, positioning brands for success and leading marketing capability programs, both locally and globally.
Her last role was the envy of many – as the Global Marketing Director leading the launch of Tim Tams into the US & China. Yes, she had a never-ending pack at her disposal!
She left 3 years ago to start via Marca, kick her chocolate habit and has since helped organisations lift their strategic brand management game across many industries including FMCG, Retail, Health & Wellness, Sport & Entertainment and Not for Profit. She also teaches Strategic Brand Management at the Australian Marketing Institute.
The via Marca Collective
Based on the client brief and business challenge, via Marca has access to an extensive network of specialists to form the right "collective" for the job. We have access to inquisitive researchers, creative innovators, articulate communicators and collaborative category & customer managers.