
Write Succinct & Inspiring Creative Briefs
Use our 5 step process to write a new brief or interrogate an existing one that isn't producing the ideas you hoped for
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Write a rich description of your target audience & the degree of knowledge and interest they have of the brand/category when they will be exposed to your campaign.
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Dig deep into this consumers world to articulate an unmet need or problem that will inspire a communication campaign.
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Choose the solution and the key communication message that will be meaningful, believeable and will inspire action.
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Be clear on the outcome you want from the communications.
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Ensure the tone and personality are distinctive and authentic.