Brand Planning

Learn how to write an insight fuelled strategic growth plan in 6 video-based lessons & an accompanying workbook full of useful tools & templates so you can write your brand plan right away

As you move into more senior marketing roles, you become less of a doer and more of an owner i.e you do less execution and more strategy development. It becomes your responsibility to create direction for your brand and for the team who work on the brand. The best way to do this is by developing a strategic brand plan.

Being able to write a sound strategic plan is essential because it:

Creates a long-term vision & maps out a robust, sustainable growth path for the business.

Brings a sense of clarity and direction will also make your business-as-usual more effective & efficient. It will aid fast & informed decision making as you execute the plans.
ensures your increasingly scarce resources and time are allocated to the right initiatives to deliver the growth you desire.

So how do you write a sound strategic brand plan?

By using the six-step Brand Plan Process and Brand Plan Toolkit we teach in this course!

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IN THIS COURSE YOU WILL LEARN HOW TO:

01

Understand how to properly determine & define your business/brand problem to be solved before commencing situation assessment or insight dig

02

Undertake a thorough external and internal situation assessment, synthesising data and facts into conclusions & actionable insights that uncover powerful opportunities to drive growth for your brand.

03

Assess & prioritise the strategic options uncovered during your situation assessment based on the potential impact to your business and the ease of which you could execute against the option

04

Write measurable & achievable objectives that will correct your defined business problem and allow you define the outcomes expected from the plan

05

Develop strategies across the entire marketing mix that will leverage market opportunities, achieve your objectives & build upon your brand vision & purpose

06

Ideate tactics across the full marketing mix and fill your annual activity calendar.

On completion

YOU WILL BE ABLE TO WRITE A BRAND PLAN THAT IS

YOU WILL OWN A BRAND TOOLKIT THAT IS YOURS TO KEEP

YOUR INTEREST NOW

Register

Register your interest now so I can keep you updated on launch details and send you invitations to sneak peeks to course content and free mini-trainings to help you make your final decision

Cost & Inclusions

Access to The Brand Planning course content hub for 6 months so you can learn at your own pace.

The Brand Planning downloadable course manual & adaptable templates. This 150-page document is yours to keep

Six step-by-step video & audio tutorials packed full of advice and inspiring case studies, so you can learn wherever you like

12 weeks of access to a fortnightly live Q&A with Anne & an online community forum full of like-minded fellow marketers

Ask your boss (nicely!) to invest in your career and your professional development for just

AUD$1250 + GST

(group/team discounts available)

SIGN ME UP!

Interested but you’d like a taste test to see what we are about?

Download our free Brand Plan Guide