As you move into more senior marketing roles, you become less of a doer and more of an owner i.e you do less execution and more strategy development.  It becomes your responsibility to create direction for your brand and for the team who work on the brand. The best way to do this is by developing a strategic brand plan.

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Being able to write a sound strategic plan is essential because it:

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• Creates a long-term vision & maps out a robust, sustainable growth path for the business.

• Brings a sense of clarity and direction will also make your business-as-usual more effective & efficient.  It will aid fast & informed decision making as you execute the plans.

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• ensures your increasingly scarce resources and time are allocated to the right initiatives to deliver the growth you desire.

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So how do you write a sound strategic brand plan? 

By using the six-step Brand Plan Process and Brand Plan Toolkit we teach in this course! 

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