Future-focused Marketing Fundamentals

Training Program

The fundamentals of marketing strategy haven't changed. It is the world in which we apply them that has.

Equip your Brand Managers and emerging marketing leaders with the strategic foundations they need to navigate, create direction and execute in an increasingly complex and competitive world

A modern reinvention of classic marketing practices

Future-focused Marketing Fundamentals is a progressive, energetic and entertaining training program consisting of five modules that cover core strategic brand management competencies:

Marketing Analysis Accounting Team Busin

1. Insight Development

Learn how to uncover game-changing, juicy new insights because breakthrough insights lead to breakthrough plans & ideas.

3. Brand Strategy

Discover a rigourous but nimble planning framework that uncovers new opportunities, creates direction & enables quick decision making

5. Innovation

Understand how to think like an entrepreneur to uncover juicy new insights, unmet needs and breakthrough ideas that haven't been done before

2. Brand Positioning

Practice creating a distinctive, meaningful brand promise in a hyper-competitive market with an increasingly discerning & informed consumer

4. Communication

Learn how to write a unifying strategy to deliver a cohesive, integrated campaign in a complex communication landscape

You will finish the course with tangible takeaways & work done!

Learn tools, templates and checklists that are yours to keep for future use

Be inspired and entertained with case studies of brands making an impact

Apply your learnings to your own brand challenges & strategies in the session. Get work done while you train

The program is flexible to your needs

We have multiple options to suit you and your team's needs.

The program can be run as either:

a 6-month continuous learning program with one full day training session per month & supported with homework assignments & weekly Q&A sessions.
or each module can be run individually as a full day or half day workshop.

Available as both an in-house training program for larger teams & as a public program for smaller teams (subject to demand).

The program has been designed by and will be facilitated by Anne Ricci, a global marketing director with over 20 years experience. To learn more about Anne - click here

To read testimonials from participants from previous training courses & workshops - click here