Convert the WHAT to the WHY and the SO WHAT
Learn to use a logical situation assessment process that converts data and facts into actionable insights and uncovers opportunities to grow
Understand how to properly determine & define your business or brand problem to be solved before commencing any situation assessment or insight dig
Practice how to synthesis large amounts of data and facts into conclusions & actionable insights using a time-tested methodology
Learn how to Connect the Dots between these insights to uncover multiple strategic choices and opportunities to drive growth for your brand
Insight development is a fundamental skill that is applied across all disciplines in marketing. Therefore it is recommended this course is taken as a pre-requisite to Brand Positioning, Innovation, Communication & Brand Planning courses.