Packaging that Stands Out & Functions

Ensure your brand stands out and performs at those key moments of truth – purchase and consumption

• Understand the critical role packaging plays as your most ownable communication asset

• Learn how to develop innovative packaging forms that are functional, attractive & sustainable

• Practice how to brief and guide agencies to develop pack design that stands out in a sea of competitors for a distracted consumer

• Discover how to create effective designs that are single-minded yet reflect your brand positioning, architecture and key messages