
Packaging that Stands Out & Functions
Ensure your brand stands out and performs at those key moments of truth – purchase and consumption
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Understand the critical role packaging plays as your most ownable communication asset
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Learn how to develop innovative packaging forms that are functional, attractive & sustainable
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Practice how to brief and guide agencies to develop pack design that stands out in a sea of competitors for a distracted consumer
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Discover how to create effective designs that are single-minded yet reflect your brand positioning, architecture and key messages