© 2019 by via Marca  

+61 418 657 137

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based in Sydney, Australia but available globally

Better Marketers. Stronger Brands. Bigger Results

Does your marketing capability agenda keep getting deprioritised by the pressing needs of the day-to-day operations & deliverables? Are you finding it hard to carve out time for training or justify the $ investment?  


We understand how busy marketing teams are delivering day-to-day business commitments so our Active Learning training programs combine formal training with instant application to your live business issues to ensure precious time out of the office delivers tangible business results.  


We also choose relevant, customised case studies for each organisation to aid learning and engagement. Plus, the team will leave with a workbook full of tools & tips they can keep for future use.

We customise all of our training programs to suit your needs & we have flexible options based on your team size and available time. A continuous learning program or one-off workshops, full day, half day or a learning lunch. 

To get you started we offer a FREE Capability Audit, allowing you to understand your team's strengths and development areas, in order to design a program that is best suited to your team's needs

Our training programs

startup business, young creative  people

Our signature 6-month program that focuses on foundational brand management practices, reinvented for the future

Future-focused Marketing Fundamentals

A strategic brand plan framework that uncovers new insights, creates direction & delivers results

Planning for


Uncover juicy new insights & unmet needs to develop breakthrough ideas, that haven't been done before

Unleash your


Identity Branding Marketing Copyright Br

Apply the fundamental brand building techniques to develop your own personal brand and set direction for your own career vision



The five W and one H, used by journalist

A logical process of connecting information  to uncover game changing insights.


the Dots

TV Screens

Build a unifying strategy & consumer journey to navigate & cut-through in a complex communication landscape.

Communicate with Purpose & Clarity

Business creative solution concept - jig

A portfolio management framework to position a house of brands for maximum incrementally 

Managing for Incrementallity

Standing out in a crowd yellow rose.jpg

Ensure your brand stands out and performs at those key moments of truth – purchase and consumption

Packaging that

Stands Out & Functions

Create a distinctive, meaningful brand in a competitive market with an increasingly discerning consumer

Sharpen your Brand Proposition

Pencils and glowing light bulb, creative

Take the 6 steps to write a brief that engages & excites your agencies to develop breakthrough ideas that work

Write Succinct &

Inspiring Briefs

What is your story.jpg

A framework that delivers persuasive, credible and inspiring presentations that hook audiences and drive alignment & action

Persuasive Story Telling for Business

A practical (& light-hearted) guide to understanding the core fundamentals of marketing and the importance of building brands

Marketing for Non-Marketers