The Brand Planning & Positioning Specialists
We help marketers uncover growth, make strategic choices & find clarity amongst complexity
BRAND STRATEGY
Do you need to:
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Write a strategic brand plan that drives choice & prioritisation, creates direction & delivers strong commercial results?
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Develop or sharpen your brand positioning to be relevant to consumers, distinctive to competitors and consistent in its promise?
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Convert strategy into execution by crafting succinct and inspiring briefs that create clear direction and springboard breakthrough ideas?
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We have the expertise, frameworks and workshops to get you there.
What we do
How we do it
We know marketing teams are busy keeping the business engine running, so our workshops are designed to be efficient, focused, and results-driven. They sharpen your brand strategy while you stay on top of day-to-day commitments.
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We use proven proprietary tools and processes that bring discipline and logic to the table - turning complexity into breakthrough insights and strategies.
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Every session is brought to life with customised, best-in-class case studies that make the application real for your business.
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With years of cross-industry experience, we bring a fresh yet seasoned perspective. We’ll push your thinking, ask the questions you hadn’t considered, and help you land strategies that stick.
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And because every team works differently, we tailor workshops to fit your needs—full day, half day, or an hour of power. Face-to-face or remote, wherever you are, we’ll make it work.
Who we've helped
Lucinda Barlow, Uber
"Anne Ricci is a brand planning Jedi… a game-changer for brand teams who care about making big commercial impact."
Kath Stravelis, Kraft Heinz
"The process resulted in clear, measurable plans that focus on growth-driving activities… freeing us to focus on the strategic thinking required for an actionable plan."
Rachel Pullicino, Brown Forman
"Anne translated data and insights into actionable strategies… the result was a far more robust, insight-driven process that strengthened our path to sustainable growth."
Penny Cheung, Frucor Suntory
"Anne played a key role in challenging the teams to think harder, longer term and out of the box… The result was compelling plans that the teams and the broader business found easy to align on and get behind."
Jessica Manihera, Sanitarium
"Anne has a refreshingly unique and passionate approach… she pushes teams out of their comfort zone without creating discomfort, which is what makes her outstanding."
Mark Roper, Glow Lab
"Anne helped us sharpen our brand positioning and planning, uniting the team around a clear growth plan. Her expertise and engaging style set us firmly on the path to our next phase of success."
Alex Boden, Vitaco
"Anne possesses a rare skill of engaging and coaching all levels of the organisation… the resulting strategic plans were a massive step up from previous years."
Andrea McDougall, Ramsay HealthCare
"Anne encouraged us to question the status quo and think outside the box… her meticulous preparation and research made every session engaging and impactful."
Hi, I'm Anne Ricci
I’m a Brand Planning & Positioning specialist with over 25 years in corporate marketing, working on some of Australia and Asia Pacific’s most loved brands. My track record spans delivering growth, positioning brands for success, and leading marketing capability programs globally. My last corporate role was one many envied -Global Marketing Director leading the launch of Tim Tams into the US and China (yes, with unlimited access to Tim Tams).
My approach is forged from the trenches, not the textbooks. Every tool and process I use is built on brand management fundamentals I’ve learned, applied, and taught over the years - re-engineered to stay relevant in today’s fast-paced world.
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Since starting via Marca, I’ve partnered with brands across:
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FMCG & Alcohol
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Food Delivery & Rides
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Retail & Shopping Centres
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Healthcare, Aged & Disability Care
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Health & Fitness Supplements
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Entertainment & Streaming
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Design, Construction & Equipment Hire
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Higher Education
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Not-for-Profit
I’ve delivered work across Asia-Pacific, Europe, North and Latin America, bringing a truly global perspective.
Get to know me
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Explore my blog posts
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Connect with me on LinkedIn for regular insights
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Or simply get in touch via email - we can set up a virtual coffee or a glass of wine, depending on the timezone.
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