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Brand Positioning

Learn how to build a distinctive & relevant brand positioning in 8 video-based lessons & an accompanying workbook full of useful tools & templates you can apply to your brand positioning right away

We recommend kicking off the BYBS academy with our foundation course Building a Relevant & Distinctive Brand Positioning.

 

WHY? Because a strong brand starts with a strong brand positioning strategy.  It creates a consumer-centric, long term vision that then leads all strategic brand planning and informs all day-to-day marketing activity.  It is your North Star!

Therefore, learning how to develop a strong brand positioning strategy is one of the core fundamentals for a successful career in Brand Management and this course will teach you exactly how to do it, step-by-step.

So how do you create a strong brand positioning strategy? 

 

By answering these three critical questions and using the Brand Toolkit we teach in this course!

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IN THIS COURSE YOU WILL LEARN HOW TO: 

01

Segment and choose potential consumer target groups that are large enough to generate growth.

02

Write a detailed profile of your chosen consumer target, outlining their core values in life and the needs & behaviours in your category.

03

Develop a deep understanding of your consumer's motivations or tensions your brand could solve.

04

Define your competitive framework beyond your traditional direct competitors to those who solve the same needs, desires or tensions for your brand.

05

Identify your distinctive position within that competitive framework ie how are you different or better than the rest.

06

Develop a brand promise and functional & emotional benefit ladder that is meaningful to your target consumers, distinctive to your competitors, and supported by credible reasons to believe.

07

Define your authentic brand character & ownable identity to drive loyalty & recognition.

08

Pull it all together into a motivating & engaging brand handbook and then learn how to measure your success and brand growth.

On completion

YOU WILL BE ABLE TO CRAFT A POSITIONING STRATEGY THAT IS

YOU WILL OWN A BRAND TOOLKIT THAT IS YOURS TO KEEP

YOUR INTEREST NOW

Register

Register your interest now so I can keep you updated on launch details and send you invitations to sneak peeks to course content and free mini-trainings to help you make your final decision

Cost & Inclusions

Access to The Brand Positioning course hub and content for 6 months so you can learn at your own place

The Brand Positioning downloadable course manual & adaptable templates. This 150-page document is yours to keep 

Eight step-by-step video & audio tutorials packed full of advice and inspiring case studies, so you can learn wherever you like

12 weeks of access to a fortnightly live Q&A with Anne & an online community forum full of like-minded fellow marketers

Ask your boss (nicely!) to invest in your career and your professional development for just

 

AUD$1250 + GST  

(group/team discounts available)

Interested but you’d like a taste test to see what we are about?

Download our free Brand Positioning Checklist & Workbook

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Based in Sydney, Australia but available globally

© 2020 by via Marca