We recommend kicking off the BYBS academy with our foundation course Building a Relevant & Distinctive Brand Positioning.
WHY? Because a strong brand starts with a strong brand positioning strategy. It creates a consumer-centric, long term vision that then leads all strategic brand planning and informs all day-to-day marketing activity. It is your North Star!
Therefore, learning how to develop a strong brand positioning strategy is one of the core fundamentals for a successful career in Brand Management and this course will teach you exactly how to do it, step-by-step.
So how do you create a strong brand positioning strategy?
By answering these three critical questions and using the Brand Toolkit we teach in this course!
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IN THIS COURSE YOU WILL LEARN HOW TO:
YOU WILL BE ABLE TO CRAFT A POSITIONING STRATEGY THAT IS
YOU WILL OWN A BRAND TOOLKIT THAT IS YOURS TO KEEP
Cost & Inclusions
Access to The Brand Positioning course hub and content for 6 months so you can learn at your own place
The Brand Positioning downloadable course manual & adaptable templates. This 150-page document is yours to keep
Eight step-by-step video & audio tutorials packed full of advice and inspiring case studies, so you can learn wherever you like
12 weeks of access to a fortnightly live Q&A with Anne & an online community forum full of like-minded fellow marketers