Clients we love and work we are proud of

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Testimonials from happy clients


Anne and I originally connected out of the blue – to network on LinkedIn. After being impressed by her posts on my feed, I decided to approach her to lead a major piece of work for me; developing a new Integrated Marketing Connections (IMC) approach, including the process, tools, capability materials and workshops for rollout across the Lion marketing team & agencies.
I’ve worked with agencies in the past, with a similar brief, so I know what to ‘expect’, but I found working with Anne such a delightful change. Why so?

  • Anne brought in the right balance of deep personal knowledge (of marketing and capability), complimenting with my own inputs, builds, requirements. There was no tension over what was correct, or better. We collaborated easily, and seamlessly on process, content, & capability.

  • Anne moved with such pace. I had a reasonably tight deadline and it never felt for a moment like we would miss that. Anne was able to deliver enormous amounts of work in a short time.

  • Anne has existing “off the shelf” materials that she uses in her own marketing programs, that she was happy to include for my project. This meant easy, fast, validated content.

  • Lastly, all the little things that you’d hope don’t mess things up and get in the way (fees, billing, project management etc) didn’t get in the way!

Net, Anne was GREAT and I’m extraordinarily happy with the results.
I’m glad we connected out of the blue & I’m even more glad that I rolled the dice & used Anne/Via Marca for my project. I can’t endorse her highly enough!

Mark Fisher, Marketing Capability Lead, Lion

We had our Australia & Asia Pacific All-Hands yesterday and there was a massive shout-out to the brilliant comms brief-writing training sessions from across the team. I also surveyed my team on culture, and it surfaced regularly as a highlight of H1. Your course has lit a fire in the team.  They have adapted your tools and are putting extra focus on briefing after your brilliance, thank you!

Andrew Morley – Head of Marketing ANZ. Uber

After guiding our Brand Planning, Brand Positioning & Communications Strategy process for the last 4 years with a string of successful workshops and strategy sessions, Via Marca has quickly been established as a key partner to the Sanitarium Marketing team.  via Marca has a refreshingly unique and passionate approach to brand building workshops, utilising a wealth of FMCG Marketing know-how to deliver us powerful and productive session outcomes for the brand.  Each session is thoughtfully put together with modular customisation to best fit the brand and the problem you’re there to solve.  A few qualities we really appreciate in Anne is her ability to push a team out of their comfort zone, without resulting in discomfort; the way she delivers with structure and rigour but via her uniquely adaptable and flexible style which seems to be informed by a kind of “sixth sense” that can read a room, and then just run with it. In this line of work, you don’t see many get this right and I think that’s what makes her outstanding.

Jessica Manihera, Head of Marketing, Sanitarium

We have used via Marca to help us develop our 3-year strategic plans at Vitaco for the last few years.  Anne has done a brilliant job from the outset.  The strategic planning framework, process, and tools she introduced to the team were clear, understandable, and actually quite simple to apply to our brands.  She was highly accessible to the team during the whole process and she has a rare skill of being about to engage and coach all levels of the organisation which made the actual workshops highly effective.  The resulting strategic plans we developed were a huge step up from previous years and what was almost as important is that we have built planning capability across our organisation.  I would highly recommend Anne and the team from via Marca.

Alex Boden, General Manager, Vitaco (Musashi, Nutra-Life & Aussie Bodies)

Anne with her process & toolkit helped us to: articulate and focus our brand; identify priority issues and our most promising markets; and facilitate a new brand direction and campaign. She challenged us in every way and, frankly, what could have been a painful process was genuinely enjoyable and incredibly fruitful because of her engaging ways. Anne has a way of asking the killer questions with a smile. She is a delight as well as an incisive, strategic brand guru

Kirsten McGregor - Executive Director: Marketing, Media & Communications, University of Southern Queensland

After a tremendously successful track record as a Marketing leader within Campbell Arnott’s, Anne Ricci has continued to make substantial contributions in her capacity as Founder and Director of via Marca – our Marketing Capability partner. Anne has brought to us in Asia Pacific a rare combination of both foundational capability training as well as insights into more contemporary practises and case studies. Her coaching methods and style have consistently resonated with members of my team from all levels of experience and across the Region earning her the highest of evaluation ratings. As we strive to become the most effective Foods Marketing team in the Region, we continue to rely on via Marca to be building the necessary Marketing skills and disciplines within the team that befit such an ambition.

David McNeil, Vice President Marketing Asia Pacific,  Campbell Arnott's

I had the pleasure of collaborating with Anne on a Brand Impact training.  I found the training to be one of the best training sessions that I have attended.  This is due to Anne’s ability to simplify a process with true clarity and transforming a training process into a working tool.  Truly this is the difference between process driven consultancy and REAL ‘I-live-it’ EVERYDAY collaboration.  The opportunity from the training output to both my team and myself is in the ability to focus on what is truly importance in making the difference to our business and knowing the impact of the difference.

I continue to look forward to all opportunities I have to collaborate with Anne and highly recommend her as a trainer.

Michelle Nunis, Marketing Director, Campbell Soup Company Malaysia

Anne is an exceptional marketer & fantastic trainer.  Anne was able to structure the content of the marketing course that suited the needs of marketers with a wide range of experience from ABM to Marketing Managers using simple, logical templates and real life brand examples.  In addition, the valuable collective discussions during the course had really helped stress test thinking on our own brands and business challenges to enable us to build brands that are truly distinctive.  I highly recommend a conversation with Anne about any areas of marketing capability tranining that team your team needs.

Anna Tu, Brand Manager, Hort Innovation

The via Marca team with their wealth of experience and their effective planning toolkit meant we were quickly able to identify several growth opportunities for the Glycemic Index Foundation and construct a 5 year Strategic Brand Plan to provide immediate direction for the Foundation and visibility of our long term vision for our licensees.

Kathy Usic, CEO, Glycemic Index Foundation

Anne has been an integral partner for us with this recent acquisition.  Anne helped us to find white space in a crowded and competitive category and helped us build a strategy that perfectly aligns to our company heritage.  The immense wealth and IP outputs that Anne brings to the table have assisted the team to remain laser focused on our purpose and direction.  It goes without saying that I trust Anne's council unequivocally.

Marc Eurell, Chief Operating Officer, New Zealand Honey Company

Anne is an incredible strategic marketer who helped us in the early stages in the planning and strategic direction of our online business. She conducted analysis resulting in clear insights and direction that gave us a great platform to build our innovation and comms from.  I have recommended Anne to a business who have also taken up her services (and they could not have had a better experience) and I will continue to do so without hesitation. 

Catherine Hart - Founder, Margaux & May

Anne was very easy to work with and she engaged the team well. She provided a sound structure for evaluating strategy and guided the team through a process of developing options and selecting the preferred course of action. Her contribution led to one of ATC’s most successful Golden Slipper Carnivals since merge.

Trish Egan, Independent Director, Australian Turf Club