Who we have worked with and what they say about us
After a tremendously successful track record as a Marketing leader within Campbell Arnott’s, Anne Ricci has continued to make substantial contributions in her capacity as Founder and Director of via Marca – our Marketing Capability partner. Over the past three years, Anne has brought to us in Asia Pacific a rare combination of both foundational capability training as well as insights into more contemporary practises and case studies. Her coaching methods and style have consistently resonated with members of my team from all levels of experience and across the Region earning her the highest of evaluation ratings. As we strive to become the most effective Foods Marketing team in the Region, we continue to rely on via Marca to be building the necessary Marketing skills and disciplines within the team that befit such an ambition.
David McNeil, Vice President Marketing Asia Pacific, Campbell Arnott's
After guiding our 2019/20 planning cycle with a string of successful workshop and planning sessions, Via Marca has quickly been established as a key partner to the Sanitarium Marketing team.
via Marca has a refreshingly unique and passionate approach to brand building workshops, utilising a wealth of FMCG Marketing know-how to deliver us powerful and productive session outcomes for the brand.
Each session is thoughtfully put together with modular customisation to best fit the brand and the problem you’re there to solve.
Jaemes Tipple, Senior Brand Manager, Sanitarium UP&GO
I had the pleasure of collaborating with Anne on a Brand Impact training.
I found the training to be one of the best training sessions that I have attended.
This is due to Anne’s ability to simplify a process with true clarity and transforming a training process into a working tool.
Truly this is the difference between process driven consultancy and REAL ‘I-live-it’ EVERYDAY collaboration.
The opportunity from the training output to both my team and myself is in the ability to focus on what is truly importance in making the difference to our business and knowing the impact of the difference.
I continue to look forward to all opportunities I have to collaborate with Anne and highly recommend her as a trainer.
Michelle Nunis, Marketing Director, Campbell Soup Company Malaysia
Anne has been an integral partner for us with this recent acquisition. Anne helped us to find white space in a crowded and competitive category and helped us build a strategy that perfectly aligns to our company heritage. The immense wealth and IP outputs that Anne brings to the table have assisted the team to remain laser focused on our purpose and direction. It goes without saying that I trust Anne's council unequivocally.
Marc Eurell, Chief Operating Officer, New Zealand Honey Company
Anne is an incredible strategic marketer who helped us in the early stages in the planning and strategic direction of our online business.
She conducted analysis resulting in clear insights and direction that gave us a great platform to build our innovation and comms from.
I have recommended Anne to a business who have also taken up her services (and they could not have had a better experience) and I will continue to do so without hesitation.
Catherine Hart - Founder, Margaux & May
Anne was very easy to work with and she engaged the team well. She provided a sound structure for evaluating strategy and guided the team through a process of developing options and selecting the preferred course of action. Her contribution led to one of ATC’s most successful Golden Slipper Carnivals since merge.
Trish Egan, Independent Director, Australian Turf Club