An online marketing capability academy for ambitious Brand & Marketing Managers
Giving you all the tools, tips & templates you need to upskill yourself in Brand Management & become a more strategic thinker

Are you a





brand marketer with your sights set on a fulfilling career, building meaningful and successful brands?


Are you 




about your professional development, with a hunger to learn and improve your strategic marketing skills so you can be given more responsibility, bigger projects and, get those career runs on the board...


Passion &



Do you

 manage someone who fits this description, and would like to nuture their


Build your capability in developing brand positioning & writing strategic brand plans
Be able to think more strategically but act with the agility we need in today's modern world
Immediately apply your learnings to your own brand to create direction & lift your brand's performance
Deliver the type of work and results that help you stand out & have your potential recognised.
Learn at your own pace but be held accountable to "show-up" by your cohort of like-minded BM's & MM's


Learn how to build a relevant, distinctive & authentic brand positioning strategy

Learn More


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Why choose


It is designed especially for ambitious but busy Brand & Marketing Managers

  • Content has been developed exactly to your experience & development needs

  • It is 100% online with video modules and interactive workbooks so you can work at your own pace

  • You will join a community of like-minded people to share, learn and network with


You can immediately apply the learnings to your brand to deliver results

  • You will learn the tools & templates we have been using for brand positioning & strategy development for many years. 

  • You will be shown how to complete each tool & template, step by step, with case studies to demonstrate & a Q&A forum to seek feedback

  • The toolkit for yours to take away and use time and time again.  You can even teach others!

Laptop and Notebook

Why learn with Anne Ricci?

A former Global Marketing Director

+20 Years

Building brands around the world

+14 Years

Coaching & training marketers

 View some of her work & client testimonials here


Anne is also a preferred training supplier with the Australian Marketing Institute where she teaches Strategic Brand Management. 


If you'd like to know more about Anne, check out her Linkedin page.

Keyboard and Mouse

“The frameworks, process & tools were clear understandable and really quite simple to apply to our brands.” 

Marketing Manager, Vitaco

Where do I start?

Start with our foundation course Building a Relevant & Distinctive Brand Positioning.


Because a strong brand strategy starts with a strong brand positioning.  It creates a consumer-centric, long term vision that then leads all strategic planning and day-to-day tactics.

Next, register for How to Write a Winning Brand Plan.  This will help you write the plan that will bring your brand vision to life and deliver the growth and results you need

Being 100% online, you can complete the course at your own pace while being encouraged and supported by Anne & your fellow peers with an online coaching & community forum.


Each course takes approx 6 hours to complete the videos and you have access all course content & the community forum for 6 months. 



Learn how to build a relevant, distinctive & authentic brand positioning strategy

Learn More


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Cost & Inclusions

Access to your chosen course content hub for 6 months so you can learn at your own pace

A downloadable course manual & adaptable templates. These documents are yours to keep 

Step-by-step video & audio tutorials packed full of advice and inspiring case studies, so you can learn wherever you like

12 weeks of access to a fortnightly live Q&A with Anne & an online community forum full of like-minded fellow marketers

Ask your boss (nicely!) to invest in your career and your professional development for just


$1250 per course + GST  

(group/team discounts available)

Interested but you’d like a taste test to see what we are about?

Download our free Brand Positioning Checklist or Brand Plan Guide

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Based in Sydney, Australia but available globally

© 2020 by via Marca