An online marketing capability & development academy for ambitious Brand & Marketing Managers
 
Giving you all the tools, tips & advice you need to lift your strategic marketing game & deliver career-building results.

Are you a

 

Passionate

&Ambitious

 

brand marketer with your sights set on a fulfilling career, building meaningful and successful brands?

 

Are you 

 

Proactive

 

about your professional development, with a hunger to learn and improve your strategic marketing skills so you can be given more responsibility, bigger projects and, get those career runs on the board...

 

Passion &

Talent

 

Do you

 manage someone who fits this description, and would like to nuture their

 

Being able to think strategically & to write strategic plans that deliver brand growth are THE MOST important competencies you need to build & demonstrate that YOU ARE READY to take that next step in your career. 

This online development academy will help you lift your strategic marketing skills by giving you proven principles, tools & frameworks you can instantly apply to your own brand and deliver work that will help you stand out & have your potential recognised. 

Each course in the BYBS academy is jam-packed with actionable lessons, templates & case studies to help you:
 

  • build your capability in developing brand positioning & writing strategic brand plans

  • create direction & lift your brand’s performance

  • think more strategically in your day-to-day execution, 

  • achieve your marketing career goals. 

IN EACH COURSE YOU WILL BE:

 

Taught principles & tools which combine the long-standing principles of brand management with the new agile & dynamic thinking we need in today's modern world

Shown how you can proactively apply your learnings to your own brand, to deliver the kind of work & results that will help you stand out from the crowd.

CURRENT COURSES ON OFFER

Learn how to build a relevant, distinctive & authentic brand positioning strategy

Learn More

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YOUR INTEREST NOW

Register

Register your interest now so I can keep you updated on launch details and send you invitations to sneak peeks to course content and free mini-trainings to help you make your final decision

THIS IS A GREAT PLACE FOR YOUR TAGLINE.

Why choose

 

It is designed especially for ambitious but busy Brand & Marketing Managers

  • Content has been developed exactly to your experience & development needs

  • It is 100% online with video modules and interactive workbooks so you can work at your own pace

  • You will join a community of like-minded people to share, learn and network with

 

You can immediately apply the learnings to your brand to deliver results

  • You will learn the tools & templates we have been using for brand positioning & strategy development for many years. 

  • You will be shown how to complete each tool & template, step by step, with case studies to demonstrate & a Q&A forum to seek feedback

  • The toolkit for yours to take away and use time and time again.  You can even teach others!

Image by Gabrielle Henderson

You will be taught by someone with loads of experience growing successful brands and building a global marketing career

Anne Ricci

EXPERIENCE

The academy has been created by Anne Ricci, who is a former Global Marketing Director with 20 years experience growing brands and 14 years coaching and training emerging Marketing Leaders in Strategic Brand Management.

 

Anne has worked on brands and trained marketers at companies such as Arnott’s, Sanitarium, Mirvac, AMP Capital, Musashi, Aussie Bodies, Hort Innovation,  Healtheries, Lilydale & Steggles Chicken, Primo, Remedy Kombucha, Haircare Australia and the University of Southern Queensland.  View some of her work here

 

Anne is also a preferred training supplier with the Australian Marketing Institute where she teaches Strategic Brand Management. 

 

If you'd like to know more about Anne, check out her Linkedin page.

Keyboard and Mouse

“The frameworks, process & tools were clear understandable and really quite simple to apply to our brands.” 

Marketing Manager, Vitaco

YOUR INTEREST NOW

Register

Register your interest now so I can keep you updated on launch details and send you invitations to sneak peeks to course content and free mini-trainings to help you make your final decision

Where do I start?

We recommend kicking off the BYBS academy with our foundation course Building a Relevant & Distinctive Brand Positioning.

 

WHY? Because a strong brand strategy starts with a strong brand positioning.  It creates a consumer-centric, long term vision that then leads all strategic planning and day-to-day tactics.

Once you have completed this course, you can choose to register for my other essential course How to Write a Winning Brand Plan.  I will also be releasing specialist courses throughout the year.  Each course is closely connected but individually priced so you can create a program which suits your needs and the brands you work on. 

And being 100% online, you can complete the course at your own pace while being encouraged and supported by Anne & your fellow peers with an online coaching & community forum. Each course takes approx 6 hours to complete the videos and you have access all course content & the community forum for 6 months. 

 

On completion, you will be awarded a digital accreditation which you can share to your Linkedin profile and feature on your resume.

CHECK OUT OUR COURSE ON OFFER

Learn how to build a relevant, distinctive & authentic brand positioning strategy

Learn More

leone-venter-pVt9j3iWtPM-unsplash copy.j

Cost & Inclusions

Access to your chosen course content hub for 6 months so you can learn at your own pace

The chosen course downloadable course manual & adaptable templates. This document is yours to keep 

Step-by-step video & audio tutorials packed full of advice and inspiring case studies, so you can learn wherever you like

12 weeks of access to a fortnightly live Q&A with Anne & an online community forum full of like-minded fellow marketers

Ask your boss (nicely!) to invest in your career and your professional development for just

 

$1250 per course + GST  

(group/team discounts available)

Interested but you’d like a taste test to see what we are about?

Download our free Brand Positioning Checklist or Brand Plan Guide

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Based in Sydney, Australia but available globally

© 2020 by via Marca