If you are a passionate & ambitious brand marketer with your sights set on a fulfilling career, building meaningful and successful brands,


then you are in the right place!

If you are proactive about your professional development, with a hunger to learn and improve your strategic marketing skills so you can be given more responsibility, bigger projects, and get those career runs on the board, 


then keep reading!

If you manage someone who fits the above description above, then we’d love to help you nurture their passion & talent!

Build Your Brand Smarts

An online marketing capability & development program for ambitious Brand & Marketing Managers

This online training program will help lift your strategic marketing game by giving you proven principles, tools & frameworks you can instantly apply to your own brand and deliver work that will help you stand out & have your potential recognised. 


Each course in the BYBS program is jam-packed with actionable lessons, templates & case studies to help you:

  • build your capability in developing brand positioning & strategy

  • create direction & lift your brand’s performance

  • think more strategically in your day-to-day execution,

  • achieve your marketing career goals. 

In each course you will be:


  • taught principles & tools which combine the long-standing principles of brand management with the new agile & dynamic thinking we need in today's modern world

  • shown how you can proactively apply your learnings to your own brand, to deliver the kind of work & results that will help you stand out from the crowd.

current courses on offer 

Learn how to build a relevant distinctive & authentic brand positioning strategy

Learn how to write an insight fuelled strategic growth plan for your brand

Why choose Build Your Brand Smarts over other marketing training courses?

It is designed especially for ambitious but busy Brand & Marketing Managers

  • Content has been developed exactly to your experience & development needs

  • It is 100% online with video modules and interactive workbooks so you can work at your own pace

  • You will join a community of like-minded people to share, learn and network with


You can immediately apply the learnings to your brand to deliver results

  • You will learn the tools & templates we have been using for brand positioning & strategy development for many years. 

  • You will be shown how to complete each tool & template, step by step, with case studies to demonstrate & a Q&A forum to seek feedback

  • The toolkit for yours to take away and use time and time again.  You can even teach others!

You will be taught by someone with loads of experience growing successful brands and building a global marketing career

The program has been designed and is delivered by Anne Ricci, who is a former Global Marketing Director with 20 years experience growing brands and 14 years coaching and training emerging Marketing Leaders in Strategic Brand Management.


Anne has worked on brands and trained marketers at companies such as Arnott’s, Sanitarium, Mirvac, AMP Capital, Musashi, Aussie Bodies, Hort Innovation,  Healtheries, Lilydale & Steggles Chicken, Primo, Remedy Kombucha, Haircare Australia and the University of Southern Queensland.  View some of our work here


Anne is also a preferred training supplier with the Australian Marketing Institute where she teaches Strategic Brand Management. 


If you'd like to know more about Anne, check out her Linkedin page.


“I loved that I could instantly apply this to my own brand.  So practical and it really challenged my thinking!” 

Marketing Manager, Arnotts

Program Details

lets get started with Brand Positioning!


We recommend kicking off the BYBS program with the our foundation course Building a Relevant & Distinctive Brand Positioning. WHY? Because Brand Positioning is THE number 1 competency for a successful career in Marketing


Then you can choose to register for my other essential course How to Write a Winning Brand Plan.  I will also be releasing specialist courses throughout the year.  Each course is closely connected but priced individually so you can create a program which suits your needs and the brands you work on. 


And being 100% online, you can complete the course at your own pace, while being encouraged and supported by Anne & your fellow peers with an online coaching & community forum. Each course takes approx 6 hours to complete the videos and you have access all course content & the community forum for 6 months. 


On completion, you will be awarded an accreditation which you can share to your Linkedin profile and feature on your resume.

What will you learn in our foundation course - Brand Positioning?


Learn how to build a distinctive & relevant brand positioning in 8 short video modules & an accompanying workbook full of useful tools & templates you can apply to your brand positioning right away

In this module you will learn how to:

  1. Segment and choose potential consumer target groups that are large enough to generate growth.

  2. Write a detailed profile of your chosen consumer target, outlining their core values in life and the needs & behaviours in your category.

  3. Develop a deep understanding of your consumer's motivations or tensions your brand could solve.

  4. Define your competitive framework beyond your traditional direct competitors to those who solve the same needs, desires or tensions for your brand.

  5. Identify your distinctive position within that competitive framework ie how are you different or better than the rest.

  6. Develop a brand promise and functional & emotional benefit ladder that is meaningful to your target consumers, distinctive to your competitors, and supported by credible reasons to believe.

  7. Define your authentic brand character & ownable identity to drive loyalty & recognition.

  8. Pull it all together into a motivating & engaging brand handbook and then learn how measure your success and brand growth.

What’s included & what will it cost?

1. Access to The Brand Positioning course with 8 video-based lessons & 6 months access to the online hub

2. The Brand Positioning downloadable workbook & templates. This one is yours to keep forever

3. Eight step-by-step video tutorials packed full of advice and inspiring case studies

4. Bi-weekly live Q&A with Anne & a online community forum full of like-minded fellow marketers 

Ask your boss (nicely!) to invest in your career and your professional development for just


$1250 per participant + GST  

(group/team discounts available)

Interested but you’d like a taste test to see what we are about? Download our free Brand Positioning checklist here

2 (1).png

© 2020 by via Marca  

  • LinkedIn Social Icon
  • Facebook Social Icon
  • Instagram
  • YouTube

based in Sydney, Australia but available globally