How to get the boss to see the value in brand planning when they want results now I recently sent out a survey to my community of brand...

Are you grappling with the fact that you have more than one actual or potential target consumer segment? Groups of people who do or may...

When I am creating or evolving a brand positioning with a client, church bells generally ring when we crack the consumer target and...

Clashing two need states to unlock positioning opportunities Let's take off your marketing hat and step into your consumer shoes for a...

Taking time away from business-as-usual to complete a strategic brand plan is often seen as a luxury or a resource burden for many...

How brands can balance their strategic endurance with the need to remain relevant & agile in today's rapidly changing world.

How to protect your brand's strategic endurance while maintaining the sprint pace required in today’s digital world.

Managing an icon brand is a great privilege as a marketer. Being the caretaker of a brand that is woven into the fabric of a consumer’s...

You've been through multiple rounds of creative or media development, and you just aren't cracking the brief? Your agency and your team...

I love hearing about the inspirational stories of entrepreneurs who stumbled across an unmet need or problem as they went about their...

In mature markets, finding a meaningful point of difference using a product attribute, rational or emotional benefit is becoming...

The sustainability debate has officially peaked with Budweisers Brewed by Wind spot during this years Superbowl. ...

What consumers say they do is usually very different from what they actually do. So how can we leverage this contradiction to uncover...

I love a killer fact! And the one I pulled from a recent McKinsey study really got me thinking………. “...the top 25 manufacturers are...