How tech and economic downturn are shaking up Retail and what the top brands are doing about it. My Top five takeaways from Mumbrella Retail 2024,
Your Ethically Diverse Consumers Aren’t Hearing You. How to connect with CALD consumers
Seek Consistency in Strategy but avoid Complacency.
Delivering Value Without Cutting Price. Using Behavioural Science to Communicate Value
Consumer Spend Behaviours are Changing in the Cost of Living Crisis. But not all are cutting back
Challenger Brands Have Way More Fun
The Top Retail Trends I Spotted in UK & Central Europe 2023
The moments that made me sit up and listen. My Festival of Marketing 2023 key takeaways
Don't give me a plan for tomorrow. I want sales today!
How to choose your ideal target consumer segment
Does your brand stand out in the sea of sameness?
How to uncover more meaningful insights to build a stronger brand
Top tips for an efficient but robust Strategic Brand Planning process
Slow & steady no longer wins the race. How to keep your brand relevant in turbulent times.
Is the Need for Speed Killing Strategic Brand Management? It doesn’t have to!
The 'Curse' of the Icon Brand. 10 tips on how to stay relevant without letting go of the past.
Can't crack a communication idea? You should take another look at your brief
Unleashing your Intrapreneur. How to act like an Entrepreneur within a Large Corporation.
Brand Personality is the “new” meaningful point of difference. So how can you dial up yours?
The Sustainability Debate - Protect the Turtles or the Profit?