Brand Planning for Growth
Master & apply a strategic planning framework that uncovers and prioritises growth opportunities, creates direction and deliver results.
A 12 WEEK FACILITATED PLANNING PROCESS
This process is for marketing teams and individuals who want to:
Create a clear direction for your brand in an uncertain world. Put a stop to the constant zigging and zagging you have been enduring
Drive choice & prioritisation, allowing you to ditch the time & resource sucking tasks to focus only on the initiatives that will make an impact
Make all your day-to-day actions and decisions faster & more effective, because they are guided by clear objectives and outcomes
Get senior leaders to understand the value of planning and aligned to your end goal, making the execution journey and necessary approvals that much easier
Build your marketing excellence in insight development, strategic thinking, creating direction & delivering results to accelerate your career
During this process, we will use my 6 Step Planning framework to craft and write your killer Brand Plan. This process has been designed and refined over decades of writing brand plans and delivering strong growth for my own brands and more recently, my client's brands. The process is based on all the relevant theory but it has been tested and proven in the real world many, many times.
MASTER & ADOPT THE 6-STEP PROCESS TO WRITE A KILLER BRAND PLAN
DURING THIS PROCESS WE WILL
determine & define your business/brand problem to be solved before commencing situation assessment or insight dig
Undertake a thorough external and internal situation assessment, synthesising data and facts into conclusions & actionable insights that uncover powerful opportunities to drive growth for your brand.
Assess & prioritise the strategic options uncovered during your situation assessment based on the potential impact to your business and the ease of which you could execute against the option
Write measurable & achievable objectives that will correct your defined business problem and allow you define the outcomes expected from the plan
Develop strategies & tactics across the entire marketing mix that will leverage market opportunities, achieve your objectives & build upon your brand vision & purpose
Determine how you will track & measure the success of your plan, and course-correct as required
YOU WILL HAVE WRITTEN A BRAND PLAN THAT IS
YOU WILL OWN A PRACTICAL BRAND TOOLKIT THAT IS YOURS TO KEEP
why plan with
in brand management & marketing leadership roles culminating as a Global Marketing Director
helping build Marketing Excellence & Capability across the globe
I will be showing you my planning process that I have developed and refined over decades of writing my own brand plans and helping my clients write theirs. The process is based on all the relevant theory but has been proven & tested in the real world many, many times.
Check me out on LinkedIn
SOME OF THE BRANDS & MARKETING TEAMS I HAVE HELPED
General Manager - Vitaco
We recently used Anne Ricci to help us develop our 3-year strategic plans at Vitaco. Anne did a brilliant job from the outset. The strategic planning framework, process, and tools she introduced to the team were clear, understandable, and actually quite simple to apply to our brands. She was highly accessible to the team during the whole process and she has a rare skill of being about to engage and coach all levels of the organisation which made the actual workshops highly effective. The resulting strategic plans we developed were a huge step up from previous years and what was almost as important is that we have built planning capability across our organisation. I would highly recommend Anne and the team from via Marca.
Chief Marketing Officer - Sanitarium
After guiding our planning cycles for three consecutive years with a string of successful brand positioning workshops and strategic planning sessions, Anne Ricci has quickly been established as a key partner to the Sanitarium Marketing team.
Anne has a refreshingly unique and passionate approach to brand building workshops, utilising a wealth of Marketing know-how to deliver us powerful and productive session outcomes for the brand.
Each session is thoughtfully put together with modular customisation to best fit the brand and the problem you’re there to solve.
Executive Director - Marketing, University of Southern Queensland
Anne with her process & toolkit helped us to: articulate and focus our brand; identify priority issues and our most promising markets; and facilitate a new brand direction and campaign. She challenged us in every way and, frankly, what could have been a painful process was genuinely enjoyable and incredibly fruitful because of her engaging ways. Anne has a way of asking the killer questions with a smile. She is a delight as well as an incisive, strategic brand guru