
Writing a Winning Brand Plan
A strategic brand plan framework that uncovers new insights, creates direction & delivers results. This framework will help you:
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Understand how to properly determine & define your business/brand problem to be solved before commencing situation assessment or insight dig.
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Undertake a thorough external and internal situation assessment, synthesising data and facts into conclusions & actionable insights that uncover powerful opportunities to drive growth for your brand.
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Assess & prioritise the strategic options uncovered during your situation assessment based on the potential impact to your business and the ease of which you could execute against the option
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Write measurable & achievable objectives that will correct your defined business problem and allow you define the outcomes expected from the plan.
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Develop strategies across the entire marketing mix that will leverage market opportunities, achieve your objectives & build upon your brand vision & purpose.
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Ideate tactics across the full marketing mix and fill your annual activity calendar.