Anne Ricci is a brand planning Jedi. She collaborated with my Uber global marketing teams to build a bespoke, clear, and efficient process for identifying sources of growth and making disciplined strategic choices for brand marketing prioritisation. Anne helped facilitate highly productive workshops across 9 global markets in Asia Pacific, Europe, and Latin America and stretched our thinking, which has empowered the teams to make important, strategic decisions quickly. She is a delight to partner with and a game-changer for brand teams who care about making big commercial impact.

Lucinda Barlow, Head of International Marketing, Uber

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The Kraft Heinz business is characterised by multiple categories, brands and sub-brands working across multiple markets. We were looking for a process that could deal with this complexity but still be disciplined enough to drive actionable growth. Beyond this, Via Marca’s process allowed cross-functional teams to come together without the administrative burden of facilitation or project management, freeing them up to focus on the all-important strategic thinking required for an actionable plan.

 

The process resulted in clear, measurable plans that focus on growth-driving activities. It was flexible and iterative, allowing us to customise the flow to the requirements of each team within the business. It was a joy to work with an engaging, positive professional who was great at driving engagement throughout our cross-functional teams.

Kath Stravelis, Head of Insights & Strategy, Kraft Heinz

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Anne Ricci partnered with us to refine and elevate the brand planning process across the Brown-Forman Spirits and RTD portfolio in Australia. She took the time to understand our unique business needs and helped us embed an integrated, insight-led approach that not only identified key opportunities for growth within each brand, but also created greater focus and clarity for the business.

Through her ability to translate data and insights into actionable strategies, Anne strengthened the team's capability and fostered stronger cross-functional engagement, ensuring everyone was aligned around clear strategic choices to drive long-term brand growth. The result was a far more robust, insight-driven process that strengthened our path to sustainable growth.

Anne’s strategic mindset, collaborative approach, and commitment made a real impact to our team, and I would highly recommend her to any organisation looking to elevate its brand planning capability.

Rachel Pullicino, Head of Jack Daniels Brand, Brown-Forman

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We engaged Anne to help us run our mid term planning process for our key brands. Anne provided a great framework, an easy to follow process and a set of tools that allowed each cross-functional team to consistently diagnose, audit, set key challenges, prioritise and build out strategies and plans. The result was compelling plans that the teams and the broader business found easy to align on and get behind.  Anne played a key role in challenging the teams to think harder, longer term and out of the box; was continuously diligent in chasing the team to stick the timeframes, and doing it all with a lovely, engaging and professional manner!

Penny Cheung .  VP Marketing, Suntory Beverage and Foods

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After guiding our Brand Planning, Brand Positioning & Communications Strategy process for the last four years, with a string of successful workshops and strategy sessions, Via Marca has quickly established itself as a key partner to the Sanitarium Marketing team.  Anne has a refreshingly unique and passionate approach to brand-building workshops, utilising a wealth of FMCG Marketing know-how to deliver us powerful and productive session outcomes for the brand.  Each session is thoughtfully put together with modular customisation to best fit the brand and the problem you’re there to solve.  A few qualities we really appreciate in Anne is her ability to push a team out of their comfort zone, without resulting in discomfort; the way she delivers with structure and rigour but via her uniquely adaptable and flexible style which seems to be informed by a kind of “sixth sense” that can read a room, and then just run with it. In this line of work, you don’t see many get this right, and I think that’s what makes her outstanding.

Jessica Manihera, Head of Marketing, Sanitarium

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After 5 years of great start-up success, how do you best evolve your strategy & positioning to tackle the next phase of growth and truly take on the established multi-national players in AU & NZ?  Bring in Anne Ricci! 

 

We engaged Anne to guide us through a brand positioning & planning discovery and workshop process that would help us unlock a clear growth plan for the future.  Anne’s proven expertise, tools & techniques and engaging style has been hugely valuable to meld a new team together around a common ambition whilst enrolling and building confidence with stakeholders to step things up.  Practical in nature yet strategically thought out, the outputs of our work with Anne have quickly set us on a path to a new phase of success.  Do you brand and team a favour and call Anne today.

Mark Roper, General Manager - Sales & Marketing, Glow Lab

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After identifying some gaps in our planning capability at AMP Capital, we invited Anne to partner with us to help recraft our business planning process to build compelling, insight-led strategies across our retail portfolio. Our collective experience with Via Marca has been exceptional, and we have continued to engage with Anne during our annual business cycles. Anne helped us build significant cross-functional capability and embed a rigorous yet efficient process that delivered stronger, more compelling business strategies and plans for our assets, our teams and our investors. Our priorities are crystal clear and directly support and inform the future growth vision for each of our assets. We look forward to working with Anne to continuously improve and evolve our planning process as our business needs evolve. I would recommend Anne to any business that is seeking to elevate its marketing capability and strategic planning outcomes. She is a gifted, strategic marketer with a passion and deep talent for building and embedding marketing capability into businesses.

Georgia Karaboulis, Director of Research & Insight, AMP Capital

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​We have used via Marca to help us develop our 3-year strategic plans at Vitaco for the last six years.  Anne has done a brilliant job from the outset.  The strategic planning framework, process, and tools she introduced to the team were clear, understandable, and actually quite simple to apply to our brands.  She was highly accessible to the team throughout the entire process, and she possesses a rare skill of engaging and coaching all levels of the organisation, which made the actual workshops highly effective.  The resulting strategic plans we developed were a massive step up from previous years and what was almost as important is that we have built planning capability across our organisation.  I would highly recommend Anne and the team from via Marca.

Alex Boden, General Manager, Vitaco (Musashi, Nutra-Life & Aussie Bodies)

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Anne with her process & toolkit helped us to: articulate and focus our brand; identify priority issues and our most promising markets; and facilitate a new brand direction and campaign. She challenged us in every way and, frankly, what could have been a painful process was genuinely enjoyable and incredibly fruitful because of her engaging ways. Anne has a way of asking the killer questions with a smile. She is a delight as well as an incisive, strategic brand guru.

Kirsten McGregor - Executive Director: Marketing, Media & Communications, University of Southern Queensland​​