Writing a Winning Brand Plan

A strategic brand plan framework that uncovers new insights, creates direction & delivers results.  This framework will help you:

• Understand how to properly determine & define your business/brand problem to be solved before commencing situation assessment or insight dig.

• Undertake a thorough external and internal situation assessment, synthesising data and facts into conclusions & actionable insights that uncover powerful opportunities to drive growth for your brand.

• Assess & prioritise the strategic options uncovered during your situation assessment based on the potential impact to your business and the ease of which you could execute against the option

• Write measurable & achievable objectives that will correct your defined business problem and allow you define the outcomes expected from the plan.

• Develop strategies across the entire marketing mix that will leverage market opportunities, achieve your objectives & build upon your brand vision & purpose.

• Ideate tactics across the full marketing mix and fill your annual activity calendar.