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The five W and one H, used by journalist

Insight Development

Convert the WHAT to the WHY and the SO WHAT

Learn to use a logical situation assessment process that converts data and facts into actionable insights and uncovers opportunities to grow

  • Understand how to properly determine & define your business or brand problem to be solved before commencing any situation assessment or insight dig

  • Practice how to synthesis large amounts of data and facts into conclusions & actionable insights using a time-tested methodology

  • Learn how to Connect the Dots between these insights to uncover multiple strategic choices and opportunities to drive growth for your brand

  • Insight development is a fundamental skill that is applied across all disciplines in marketing.  Therefore it is recommended this course is taken as a pre-requisite to Brand Positioning, Innovation, Communication & Brand Planning  courses.

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