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FREE MASTERCLASS

HOW TO WRITE A KILLER BRAND PLAN

 

One that finds opportunity, drives choice

& delivers results

In this masterclass, I'm sharing my top tips & tools from 20 years of big wins, epic fails & trying to do too much!

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Masterclass Series

IN THIS MASTERCLASS, YOU'LL LEARN

01

Why adopting a logical & disciplined process is critical, so you don't get lost down a rabbit hole

02

Why you should define your sandpit before you start digging for the answers

03

How to uncover actionable insights & opportunities to fuel your strategy

04

How to make choices and prioritise the best growth opportunities to chase

05

The difference between an objective & a strategy and how they should work together

06

Why tracking & measuring your plan is critical to building credibility & a track record

A KILLER BRAND PLAN

  • Creates direction & maps out a robust, sustainable growth path for the entire business to execute against

  • Provides clarity & purpose, which will make your day-to-day actions & decision making more effective & efficient.

  • Drives prioritisation & choice to ensure your increasingly scarce resources and time are allocated to the right initiatives to deliver growth.

  • Sets specific, realistic objectives and KPI’s that you can track and report the results of the plan

  • Achieving all of the above will help reinforce Marketing and your brand assets as the growth engine of the business.

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THIS MASTERCLASS IS A

MUST ATTEND IF.........

You are a marketing leader or brand management professional who:

  • Wants to write better brand plans & improve their current planning process to create clearer direction for their business

  • Currently has too many initiatives on their plate and needs to make choices to prioritise the big rocks

  • Has worked previously for organisations that have a formal brand planning process but whose current organisation doesn't have one....and needs one

  • Has never written a brand plan before but wants to learn why it is so important and how to do it

why plan with

Anne Ricci?

in brand management & marketing leadership roles culminating as a Global Marketing Director

+20 YEARS

helping build Marketing Excellence & Capability across the globe

+14 YEARS

See you there,   

Anne

Well firstly, because my name rhymes with plan!

 

But in all seriousness, I will be showing you the planning process I have refined and all the what and what-not to do I have learned over decades of writing my own brand plans and helping my clients write theirs. What I will be sharing has been proven & tested in the real world many, many times!

If you want to get to know me better, you can check me out on LinkedIn and you can see all my client testimonials here

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HOW TO WRITE A KILLER BRAND PLAN

One that finds opportunity, drives choice

& delivers results

In this masterclass, I'm sharing my top tips & tools from 20 years of big wins, epic fails & trying to do too much