IN THIS MASTERCLASS, YOU'LL LEARN
01
Why adopting a logical & disciplined process is critical, so you don't get lost down a rabbit hole
02
Why you should define your sandpit before you start digging for the answers
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03
How to uncover actionable insights & opportunities to fuel your strategy
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04
How to make choices and prioritise the best growth opportunities to chase
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05
The difference between an objective & a strategy and how they should work together
06
Why tracking & measuring your plan is critical to building credibility & a track record
A KILLER BRAND PLAN
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Creates direction & maps out a robust, sustainable growth path for the entire business to execute against
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Provides clarity & purpose, which will make your day-to-day actions & decision making more effective & efficient.
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Drives prioritisation & choice to ensure your increasingly scarce resources and time are allocated to the right initiatives to deliver growth.
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Sets specific, realistic objectives and KPI’s that you can track and report the results of the plan
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Achieving all of the above will help reinforce Marketing and your brand assets as the growth engine of the business.
THIS MASTERCLASS IS A
MUST ATTEND IF.........
You are a marketing leader or brand management professional who:
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Wants to write better brand plans & improve their current planning process to create clearer direction for their business
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Currently has too many initiatives on their plate and needs to make choices to prioritise the big rocks
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Has worked previously for organisations that have a formal brand planning process but whose current organisation doesn't have one....and needs one
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Has never written a brand plan before but wants to learn why it is so important and how to do it
why plan with
Anne Ricci?
in brand management & marketing leadership roles culminating as a Global Marketing Director
+20 YEARS
helping build Marketing Excellence & Capability across the globe
+14 YEARS
See you there,
Anne
Well firstly, because my name rhymes with plan!
But in all seriousness, I will be showing you the planning process I have refined and all the what and what-not to do I have learned over decades of writing my own brand plans and helping my clients write theirs. What I will be sharing has been proven & tested in the real world many, many times!
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If you want to get to know me better, you can check me out on LinkedIn and you can see all my client testimonials here
