IN THIS MASTERCLASS, YOU'LL LEARN
01
Why adopting a logical & disciplined process is critical, so you don't get lost down a rabbit hole
02
Why you should define your sandpit before you start digging for the answers
03
How to uncover actionable insights & opportunities to fuel your strategy
04
How to make choices and prioritise the best growth opportunities to chase
05
The difference between an objective & a strategy and how they should work together
06
Why tracking & measuring your plan is critical to building credibility & a track record
A KILLER BRAND PLAN
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Creates direction & maps out a robust, sustainable growth path for the entire business to execute against
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Provides clarity & purpose, which will make your day-to-day actions & decision making more effective & efficient.
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Drives prioritisation & choice to ensure your increasingly scarce resources and time are allocated to the right initiatives to deliver growth.
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Sets specific, realistic objectives and KPI’s that you can track and report the results of the plan
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Achieving all of the above will help reinforce Marketing and your brand assets as the growth engine of the business.
THIS MASTERCLASS IS A
MUST ATTEND IF.........
You are a marketing leader or brand management professional who:
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Wants to write better brand plans & improve their current planning process to create clearer direction for their business
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Currently has too many initiatives on their plate and needs to make choices to prioritise the big rocks
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Has worked previously for organisations that have a formal brand planning process but whose current organisation doesn't have one....and needs one
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Has never written a brand plan before but wants to learn why it is so important and how to do it
why plan with
Anne Ricci?
in brand management & marketing leadership roles culminating as a Global Marketing Director
+20 YEARS
helping build Marketing Excellence & Capability across the globe
+14 YEARS
See you there,
Anne
Well firstly, because my name rhymes with plan!
But in all seriousness, I will be showing you the planning process I have refined and all the what and what-not to do I have learned over decades of writing my own brand plans and helping my clients write theirs. What I will be sharing has been proven & tested in the real world many, many times!
If you want to get to know me better, you can check me out on LinkedIn and you can see all my client testimonials here
