Marketing for Non-Marketers

A practical and logical guide to understanding the core fundamentals of marketing and why building brands is critical

• Discuss why brands are often quoted as a companies most valuable asset

• Understand why consumers need and want brands to solve their unmet needs or problems

• Learn how Marketing builds brands and plans to capture the growth opportunities presented by these unmet needs and problems

• Discuss why there needs to be both short term tactical activities and long term strategic plans to support the brands vision & growth agenda

• Understand the communication, innovation & packaging processes Marketing use to bring brand plans to life