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Marketing for Non-Marketers

Colorful Crayons

A practical and logical guide to understanding the core fundamentals of marketing and why building brands is critical

  • Discuss why brands are often quoted as a companies most valuable asset

  • Understand why consumers need and want brands to solve their unmet needs or problems

  • Learn how Marketing builds brands and plans to capture the growth opportunities presented by these unmet needs and problems

  • Discuss why there needs to be both short term tactical activities and long term strategic plans to support the brands vision & growth agenda

  • Understand the communication, innovation & packaging processes Marketing use to bring brand plans to life

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