We help build brands that matter & marketing teams that thrive
At via Marca we combine BRAND STRATEGY development with MARKETING CAPABILITY programs to help you build unique, relevant and authentic brands that engage and delight consumers and a marketing team who are curious, logical, strategic and agile.
We facilitate customised strategy sessions & projects to sharpen your brand positioning, develop strategic brand plans or develop breakthrough communications briefs and ideas
We design & deliver customised marketing capability programs, face-to-face and remote, to build the expertise of your team on core marketing & brand management fundamentals
How we do it
CORE MARKETING FUNDAMENTALS REINVENTED FOR TODAY
While the core fundamentals of Strategic Brand Management are still extremely relevant and remain unchanged, the way in we need to market our brands has changed rapidly over the last few years. Consumers are more connected, informed & sceptical. Competitors are appearing and innovating at a rapid rate and despite having more data than ever, new insights and ideas are harder to find.
We combine the long-standing principles of strategic brand management with the new agile and dynamic thinking we need for our brands to thrive into today’s uber-competitive, ever-changing digital world.
SHARPEN YOUR BRAND STRATEGY WHILE YOU BUILD YOUR MARKETING CAPABILITY
Our customised Active Learning sessions involve a unique and engaging combination of training, case study & practice with immediate application to your live brand challenges. So precious time spent training produces tangible outputs for your business. You will leave our sessions with a complete situation assessment bursting with game-changing insights; a meaningful & distinctive brand positioning; a robust, actionable marketing plan; an inspiring, integrated communications brief, or a breakthrough innovation strategy.
PRACTICAL TOOLS, TEMPLATES & TIPS THAT ARE YOURS TO KEEP
During all of our sessions, we use a proprietary set of tools to guide logical & disciplined thinking, allowing you to develop powerful insights & position your brand for success. Plus they are yours to keep for future use!