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We have designed and implemented long term and annual strategic planning processes for some of the Asia Pacific's most recognisable organisations, ensuring their total brand portfolios are set to deliver growth off the back of  the breakthrough insights we have uncovered.  We have even completed broader Business Planning for some clients
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We have helped iconic Australian & New Zealand brands sharpen their brand positioning to ensure they remain relevant & distinctive in today's ever-changing world & helped new brands find their unique & authentic place 
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Testimonials from happy clients


After guiding our Brand Planning, Brand Positioning & Communications Strategy process for the last 4 years with a string of successful workshops and strategy sessions, Via Marca has quickly been established as a key partner to the Sanitarium Marketing team.  Anne has a refreshingly unique and passionate approach to brand-building workshops, utilising a wealth of FMCG Marketing know-how to deliver us powerful and productive session outcomes for the brand.  Each session is thoughtfully put together with modular customisation to best fit the brand and the problem you’re there to solve.  A few qualities we really appreciate in Anne is her ability to push a team out of their comfort zone, without resulting in discomfort; the way she delivers with structure and rigour but via her uniquely adaptable and flexible style which seems to be informed by a kind of “sixth sense” that can read a room, and then just run with it. In this line of work, you don’t see many get this right and I think that’s what makes her outstanding.

Jessica Manihera, Head of Marketing, Sanitarium

After identifying some gaps in our planning capability at AMP Capital, we invited Anne to partner with us to help recraft our business planning process to build compelling, insight-led strategies across our retail portfolio. Our collective experience with Via Marca has been exceptional, and we have continued to engage with Anne during our annual business cycles. Anne helped us build significant cross-functional capability and embed a rigorous yet efficient process that delivered stronger, more compelling business strategies and plans for our assets, our teams and our investors. Our priorities are crystal clear and directly support and inform the future growth vision for each of our assets. We look forward to working with Anne to continuously improve and evolve our planning process as our business needs evolve. I would recommend Anne to any business that is seeking to elevate its marketing capability and strategic planning outcomes. She is a gifted, strategic marketer with a passion and deep talent for building and embedding marketing capability into businesses.

Georgia Karaboulis, Director of Research & Insight, AMP Capital

Throughout the development of various brands, including the master brand strategy for Ramsay Health Care, our team had the pleasure of collaborating with Anne and her team. Anne's approach involved working closely with our marketing team and relevant stakeholders, including front-line workers who had direct insights from our consumers. Anne encouraged us to question the status quo and think outside the box, while always prioritising our consumers and business objectives.

One aspect that proved invaluable was the meticulous preparation and research Anne conducted before each workshop. She thoroughly examined our competitors, market trends, and provided an outsider's perspective on our business. This, along with the toolkit used throughout the sessions, ensured that everyone involved had a comprehensive understanding of the subject matter, leading to engaging and lively sessions.

Anne didn't just conclude the workshops and leave us to determine the next steps on our own. Instead, she actively took the outputs from the workshops and collaborated with me to develop a comprehensive strategy. This partnership resulted in strategies that the team and I were proud to present to the Australian Executive Team.

Andrea McDougall, National Marketing Manager, Ramsay Health Care

We have used via Marca to help us develop our 3-year strategic plans at Vitaco for the last four years.  Anne has done a brilliant job from the outset.  The strategic planning framework, process, and tools she introduced to the team were clear, understandable, and actually quite simple to apply to our brands.  She was highly accessible to the team during the whole process and she has a rare skill of being about to engage and coach all levels of the organisation which made the actual workshops highly effective.  The resulting strategic plans we developed were a huge step up from previous years and what was almost as important is that we have built planning capability across our organisation.  I would highly recommend Anne and the team from via Marca.

Alex Boden, General Manager, Vitaco (Musashi, Nutra-Life & Aussie Bodies)

Anne with her process & toolkit helped us to: articulate and focus our brand; identify priority issues and our most promising markets; and facilitate a new brand direction and campaign. She challenged us in every way and, frankly, what could have been a painful process was genuinely enjoyable and incredibly fruitful because of her engaging ways. Anne has a way of asking the killer questions with a smile. She is a delight as well as an incisive, strategic brand guru.

Kirsten McGregor - Executive Director: Marketing, Media & Communications, University of Southern Queensland

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