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Join date: Jan 10, 2019
Posts
Apr 27, 2021
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6 min
Don't give me a plan for tomorrow. I want sales today!
How to get the boss to see the value in brand planning when they want results now I recently sent out a survey to my community of brand...
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Oct 8, 2020
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2 min
How to choose your ideal target consumer segment
Are you grappling with the fact that you have more than one actual or potential target consumer segment? Groups of people who do or may...
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Oct 8, 2020
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3 min
Does your brand stand out in the sea of sameness?
When I am creating or evolving a brand positioning with a client, church bells generally ring when we crack the consumer target and...
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Anne Ricci
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