Slow & steady no longer wins the race. How to keep your brand relevant in turbulent times.
How brands can balance their strategic endurance with the need to remain relevant & agile in today's rapidly changing world.
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4 min read
The 'Curse' of the Icon Brand. 10 tips on how to stay relevant without letting go of the past.
Managing an icon brand is a great privilege as a marketer. Being the caretaker of a brand that is woven into the fabric of a consumer’s...
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4 min read
Brand Personality is the “new” meaningful point of difference. So how can you dial up yours?
In mature markets, finding a meaningful point of difference using a product attribute, rational or emotional benefit is becoming...
267 views
5 min read
The Rise of Small Brands....and What Big Brands Should Do About It.
I love a killer fact! And the one I pulled from a recent McKinsey study really got me thinking………. “...the top 25 manufacturers are...
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