A complete guide to the brand planning process that senior marketers use to turn chaos into clarity and strategy into growth. Written using what I have seen work and fail in real businesses under real commercial pressure Every senior marketer I work with knows they need a proper brand plan. They believe in the process. They have seen what a well-written annual brand plan can do for focus, for alignment, for the commercial results that actually move the needle. What they quest

Marketers often get bored long before consumers do.   We tend to switch our brand strategy way too quickly and long before we have...

How to get the boss to see the value in brand planning when they want results now I recently sent out a survey to my community of brand...

Taking time away from business-as-usual to complete a strategic brand plan is often seen as a luxury or a resource burden for many...

How to protect your brand's strategic endurance while maintaining the sprint pace required in today’s digital world.