Every senior marketer I work with knows they need a proper brand growth plan. They believe in the process. They have seen what a well-written annual brand growth plan can do for focus, alignment, and the commercial results that actually move the needle. What they often question is whether they will ever find the time, space, and organizational support to write one that truly changes something. That is the problem this article is designed to solve. Over more than ten years and

Marketers often get bored long before consumers do. We tend to switch our brand strategy way too quickly and long before we have...

How to get the boss to see the value in brand planning when they want results now I recently sent out a survey to my community of brand...

Taking time away from business-as-usual to complete a strategic brand plan is often seen as a luxury or a resource burden for many...

How to protect your brand's strategic endurance while maintaining the sprint pace required in today’s digital world.