You've been through multiple rounds of creative or media development, and you just aren't cracking the brief? Your agency and your team are frustrated. Tensions are running high. As the client, you may be questioning your agency's ability to deliver what you had in mind. In some instances, this may well be the case but before you call it quits, take another look at your brief because there is a good chance it is the cause. A good, honest review will probably reveal one of thr